BRAND MANAGER

POSITION SUMMARY

Gran Centenario, the #1 tequila in Mexico, is experiencing explosive growth in the U.S., fueled by a deep connection with Latino/Hispanic shoppers. As we look to build on this momentum and scale growth, we are seeking a rock star Brand Manager to join our expanding team!

Responsibilities will span all key marketing pillars, including brand strategy & positioning, consumer & sales-facing communications, innovation, sponsorships, experiential marketing, performance analytics, and extracting commercial value from everything we do.

We are seeking a results-driven, team player who thrives in a fast-paced environment, brings creative thinking to the table, and is not afraid to roll up their sleeves. The ideal candidate will have a keen understanding of how to deepen our connection with Hispanic consumers while also expanding our appeal to a broader audience. Experience in spirits marketing and sports sponsorship activation, especially in soccer, is a strong plus.

If you are a passionate brand marketer ready to make an impact, this role could be for you!

PRIMARY RESPONSIBILITIES

•            Strategy & Execution: Support the creation, and execution, of holistic brand plans. Including data analysis & insights generation, identifying new opportunities, and creating strategies and tactics that drive scalable long-term volume and share growth.

•            Brand Communications & Activation: Lead internal and external agency partners (creative, media, PR, experiential, influencer) execute integrated campaigns across ATL, digital, retail, on-premises, earned and e-commerce.

•            Commercial Activation: Partner with Trade Marketing, Commercial Strategy and Commercial Planning teams to develop best in class commercial programs and tools (I.e., sell sheets, displays, POS) to drive activation across all shopper touchpoints. Mobilize internal sales teams and distributor partners to drive execution.

•            Performance, Analytics & Reporting: Track brand performance by analyzing depletion and consumption data (i.e., VIP, Nielsen, NABCA, IWSR, Numerator, etc.), creating actionable insights and trends, and leading the creation of ongoing leadership updates.

•            Innovation & NPD: Support U.S. and Mexico innovation teams on packaging and product development.

•            Budget Management: Oversee brand budget, including keeping track of investments, managing invoices, identifying risks & favorability, and optimizing spend to ensure financial alignment vs plans.

KEY COMPETENCIES

• Team Leader & Collaborator
• Results-Driven
• Problem-Solver
• Analytical Thinker
• Self-Starter
• Agile & Flexible
• Strong Verbal & Written Communicator

KEY RELATIONSHIPS

• INTERNAL : Media & Comms, Trade Marketing, Commercial Strategy & Planning, Sales, Finance, Consumer Insights, Operations, Innovation & Global Teams 
• EXTERNAL: Agencies (AOR, PR, Media, Event Activation, etc.), Sponsorship Partners & Distributor Partners
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KNOWLEDGE AND EXPERIENCE

•            MBA preferred; BA/BS degree in Marketing, Business, or related field is required.

•            4 - 6 years of CPG and/or Bev-Alc brand management experience.

•            Proven track record of developing and implementing culturally relevant through-the-line marketing campaigns that deliver results.

•            Experience marketing to both a Hispanic consumer, as well as strategically scaling content and activations to a broader GM audience is strongly preferred.

•            Firsthand experience pulling and interpreting sales / consumption data, including VIP/depletions, Nielsen, IRI, IWSR, and other market analysis data.

•            Experience using passion points and cultural nuances to connect with target consumers, Sports partnerships and activation experience is a strong plus!

•            Strong written storyteller and proficiency in PowerPoint and Excel.

•            Ability to travel as needed and willingness to work in the Jersey City, NJ office three days per week.

•            Bilingual in English/Spanish is a strong plus.

The salary range for this role is a base salary of $105,500 - $140,000 along with an annual bonus, 401K match, and medical and wellness benefits. The range will vary if outside of this location. Base salaries are determined during our interview process, by assessing a candidate’s experience and skill set against internal peers and against the scope and responsibilities of the position.

Proximo is an equal opportunity employer and does not unlawfully discriminate against employees or applicants for employment based on race, color, sex (including pregnancy), sexual orientation, gender identity or expression, religion, national origin, citizenship status, age, genetic information, physical or mental disability of an otherwise qualified individual, membership or application for membership in a uniformed service, engaging in legally protected activity, or any other characteristic protected under